Internet Marketing is one of the leading ways realtors sell your home. The correct digital mixture of SEO, Social Media, and blogging promote a listing virtually and increases the areas where buyers are searching for a home. The relationship between these three mediums can be explained in the industry framework of “farming.” Farming is essentially networking. Traditional farming includes mailing brochures to the neighborhood of the listing and holding open houses, along with multiple service listing and depending on price print advertising. In digital marketing, community interactions and advertising includes introduction of your property on social media, blog, and submitting to search engines through SEO. A listing is thereby announced by the MLS and amplified by the digital marketing.
In order to virtually introduce your market to the internet community, a realtor must post your property on a blog in addition to making a digital email campaign. Next, the property should be promoted on Twitter and Facebook which generates impressions and promotes interatctions. Search Engine Optimization or search engine submission, places property properly in an internet search. Social Media links buyers, brokers, peers, by interacting with your listing, and the content connects buyers personally by providing information that they need. These techniques when used alone are effective, however when used in concert, are magnified. If you would like more information on the digital marketing strategy at Beachfront, please contact us today!
